● ● ● Selected work

01 RONDÓ

Social media manager Rondó
February 2026

Visual identity and content development for RONDÓ, a ready-to-cook burger service designed for at-home preparation. The project focused on building a simple, approachable brand through direct, everyday visual language. Using minimal graphic elements and a spontaneous aesthetic, the identity explores different ways of communicating the product from both a visual and conceptual perspective.

Role: Visual identity, content creation, and digital communication.

02 DEMASIADO

Editorial Project
April 2025

DEMASIADO is an editorial project combining photography and text to create a visual narrative around saturation and excess. Through photographs I captured myself, the book explores everyday life through a process of accumulation, where abundance stops representing value and begins to generate tension.
The project examines the relationship between image and language, leaving room for open interpretation.

Role: Photography, writing, and editorial design.

03 NightSafe

Project for the course Objetos Conectados UdeSA
August 2024

NightSafe is a system designed to give parents peace of mind when their children return home at night. Research revealed a tension between the need for reassurance and the desire for independence.
The proposal addresses this through an automatic, non-intrusive device that confirms someone’s arrival without relying on a mobile phone. The system transforms an abstract concern into a physical and visible signal.

Role: Research, concept development, and system design.

04 Campeón

Creative Direction, Scriptwriting & Art Direction
2026

https://drive.google.com/drive/folders/1pA5QOpCED9fwuoaWRJ3qrc-XPGup2o0O?usp=sharing

Video created entirely with AI

A self-initiated concept film exploring the possibilities of AI-generated advertising. Campeón is a fictional beer brand created specifically for this project.
Set in a desolate landscape, the story begins with a single bottle and an empty glass. As the beer is poured, the liquid becomes a gateway into a surreal, post-apocalyptic world. The final camera pullback brings the viewer back to reality, revealing the empty bottle beside a raven.
Created entirely with AI, the piece experiments with cinematic storytelling, photorealism, and the visual complexity of liquid and glass.

05 Tha Monster, a love story

Creative Direction, Scriptwriting & Art Direction
2026

https://drive.google.com/drive/folders/1pA5QOpCED9fwuoaWRJ3qrc-XPGup2o0O?usp=sharing

Video created entirely with AI

The story follows a giant monster who matches with someone online, becomes overwhelmed by first-date nerves, and turns the evening into complete chaos.

The absurd twist comes when her seemingly sweet date abruptly ends the encounter by dropping a piano on her head. A surreal visual comedy built around the closing message: “Leave the drama to fiction.”

Thesis

LÍDER
2026

Thesis Project — Universidad de San Andrés

A board game designed to transform the initial awkwardness of pre-party gatherings into genuine interaction. Its system of secret missions acts as a social catalyst, helping players break the ice and connect without relying on their phones or alcohol.